Billie Eilish x Joyrich

For Billie Eilish’s first ever fashion brand collaboration line, I wanted to create accompanying marketing visuals that spoke to both the brand she was collaborating with’s identity, as well as her mounting status as a teen pop idol. From this, I created a campaign that aimed to feel like the poster’s hanging on the bedroom walls of teens from the 90’s/2000’s - an ode to the teen pop idol.